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Communications Services in Ireland

Our eir brand is one of the best known in the country. We’re already first choice when it comes to fixed-line telecommunications services, with around 2.6 million fixed-line telephone access channels in service across Ireland.

In fact, we have the most extensive network in the country in terms of capacity and geographic reach, and we’re in the enviable position of having our competitors rely on us for infrastructure.

It all means we’re first choice for something else, too - great careers and fantastic futures.

Our Vision

We will be the provider of choice for communications services in Ireland.

Our Customers will value us for delivering one-stop solutions which are easy to buy, easy to use and which offer quality, service and value for money.

During 2012 and 2013 we will:


  • Put super-fast broadband, delivered by the new NGA network, at the centre of our offering
  • Work hard to delight our customers and keep them coming back to us
  • Deliver TV and value-added services
  • Continue to develop our Managed Service and ICT services, providing a range of solutions and services to meet the needs of our business customers
  • Put the customer at the heart of everything we do


  • Invest in rolling out our fibre network to 250,000 homes by December 2012
  • Open up new commercial opportunities through our Managed Network Services business
  • Grow our mobile post-pay market share
  • Launch mobile for business and broaden our product offerings to corporate customers through partnerships and new business models


  • Build capability in both our people and systems
  • Create a culture where performance is managed and development is encouraged

Reduce Costs

  • Reduce operating costs and continue our organisational transformation


  • Continue to transform the way we are perceived by our key stakeholders - the regulator, government, media and our customers